Letterhead Mock Ups

For my letterhead mock ups I tried to stay consistent with my business cards. I wanted to use the same logo and colors for everything relating to my company. Each letterhead is slightly different because I made one then worked off of that one to form the next one. Some I think are too simple and some have too much going on. I wanted it to look simple but still classy and professional. I am still unsure which one is my favorite.

Business Card Mock Ups

For my business cards I knew I wanted to use my original logo for my company. I tried using that logo on the front of the card. Then I started taking pieces out of the logo for the front to make it more simple or adding it to the back so it looks cohesive. I really like each of these cards. I wanted to make sure they looked professional but you could still see exactly what my company is about.

Company Questionnaire

1. What is your business?

--We are a business that is an upscale bar/lounge. We sell cupcakes and cocktails together. The buyer can either purchase a preselected pair or they can choose to put their own pair together.

2. Describe your business in one sentence.

-- It is a perfect place to relax with friends while enjoying drinks and a delicious unique cupcake too.

3. Who is your target audience?

 -- The target audience for Icing is mainly young adults, mid to upper twenties who are looking for a fun, relaxing environment.

4. Who are your competitors?

-- Competitors for my business would be any cupcake bakeries as well as bars and lounges in the same area. Luckily there are not any current bars that offer cupcakes too!

5. What makes them better/worse than your product/service?

-- Cupcake bakeries may have a little advantage because they can sell to all ages where my business as well as bars can only offer products to 21+ because of the drinks. But my company is better than most bars because I do offer a little dessert for those who have a sweet tooth.

6. Do you currently have an identity?

-- No we do not.

7. How do you want your image to be seen in two years?

-- I want to be the business that everyone wants to go to and wants to be at. I hope that I have a company that is always being talked about!

8. If your company was an animal, what animal would it be and why? 

-- If my company was an animal it would be a monkey because they like to "hang out" and get crazy.

9. If your company was a person, who would it be and why?

-- If my company was a person it would be anyone who was over 21 so they could come and enjoy themselves at Icing.

10. If your company was an object, what would it be and why?

-- It would be a martini or margarita glass with a floating cupcake, to represent what the company is.

11. If your customer was a cartoon, who would it be and why?

-- If my customer was a cartoon it would be Minnie Mouse because she is a classy woman who likes to enjoy herself.

Lyrical Collage

For this project I knew exactly what song I wanted to use. For this project I struggled at the beginning trying to find ways to get the results of exactly what I wanted. With some practice I finally got the sun to shine just right. I also did an overlay of myself taking a picture with a Polaroid for a cool interesting effect. I wanted to stay with the beach theme so I added some birds using the brush tool. Overall I am really happy with what I ended up with!

Custom Graphic

For this project we had to use brushes and patterns. When it was explained I immediately thought of an "Under the Sea" theme. I was able to create brushes that looked like all different types of coral. I ended up using two types of coral brushes in different colors. Also with the brushes I created three fish brushes and a bubble brush. I used a pre-made brush for the tall grass as well. For the sand I used a picture to create my own pattern. I wanted the picture to look very colorful so I used a gradient in the background for the ocean water. I like what came out, it does not look completely realistic and I like that aspect.