Company Questionnaire

1. What is your business?

--We are a business that is an upscale bar/lounge. We sell cupcakes and cocktails together. The buyer can either purchase a preselected pair or they can choose to put their own pair together.

2. Describe your business in one sentence.

-- It is a perfect place to relax with friends while enjoying drinks and a delicious unique cupcake too.

3. Who is your target audience?

 -- The target audience for Icing is mainly young adults, mid to upper twenties who are looking for a fun, relaxing environment.

4. Who are your competitors?

-- Competitors for my business would be any cupcake bakeries as well as bars and lounges in the same area. Luckily there are not any current bars that offer cupcakes too!

5. What makes them better/worse than your product/service?

-- Cupcake bakeries may have a little advantage because they can sell to all ages where my business as well as bars can only offer products to 21+ because of the drinks. But my company is better than most bars because I do offer a little dessert for those who have a sweet tooth.

6. Do you currently have an identity?

-- No we do not.

7. How do you want your image to be seen in two years?

-- I want to be the business that everyone wants to go to and wants to be at. I hope that I have a company that is always being talked about!

8. If your company was an animal, what animal would it be and why? 

-- If my company was an animal it would be a monkey because they like to "hang out" and get crazy.

9. If your company was a person, who would it be and why?

-- If my company was a person it would be anyone who was over 21 so they could come and enjoy themselves at Icing.

10. If your company was an object, what would it be and why?

-- It would be a martini or margarita glass with a floating cupcake, to represent what the company is.

11. If your customer was a cartoon, who would it be and why?

-- If my customer was a cartoon it would be Minnie Mouse because she is a classy woman who likes to enjoy herself.